About Cesar E. Chavez Drive
The drive is named in honor of the activist and labor leader, Cesar E. Chavez (co-founder of the United Farmworkers).
The drive is home to a variety of traditional Mexican restaurant, shops offering Latin inspired apparel, health and beauty services for men and women, prominent public art and installations, and stores featuring unique culturally significant items.
It is also home to the region's largest and most well-known Latin supermarket: El Ray foods. Over 30 years, the drive has become Milwaukee's (and Southern Wisconsin's) Latin cultural, artistic, and shopping capital. Come experience the "can- do" attitude that is encapsulated by Cesar Chavez's famous saying, “¡Sí Se puede!"